
Here’s a list of basic questions to ask a client before creating a website — these help clarify goals, audience, functionality, and design direction. You can customize them depending on whether it’s a new website or a redesign.
🧭 1. Business & Goals
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What is your business or organization about?
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What are the main goals of the website? (e.g., sales, leads, brand awareness, information)
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What problems should the website solve for your business or your customers?
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Who are your main competitors, and what do you like or dislike about their websites?
👥 2. Target Audience
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Who is your target audience or typical visitor?
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What do you want visitors to do on your website? (e.g., contact you, buy something, book a service)
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Are there any specific demographics (age, location, profession) to consider?
🎨 3. Design & Branding
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Do you already have a logo, color scheme, or brand guidelines?
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What kind of look and feel do you want? (e.g., modern, professional, playful, minimalist)
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Do you have any websites you admire or want to model yours after?
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Should the design follow any accessibility or language preferences?
📄 4. Content
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Do you already have the text, images, and videos for the site?
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Will you need help with copywriting, photography, or content creation?
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How many pages do you think you’ll need (e.g., Home, About, Services, Contact)?
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Will you include a blog or news section?
⚙️ 5. Features & Functionality
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What specific features do you need? (e.g., contact form, booking system, e-commerce, portfolio, memberships)
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Should users be able to register, log in, or make payments?
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Do you want any integrations (e.g., social media, CRM, email marketing tools, Google Maps)?
🧑💻 6. Technical Details
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Do you already have a domain name and hosting?
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Do you have a preferred platform (e.g., WordPress, Shopify, custom build)?
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Will the site need to support multiple languages?
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Do you need ongoing maintenance or training on how to update the site?
📈 7. Marketing & SEO
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Do you have existing social media accounts or marketing plans?
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Do you want the website optimized for search engines (SEO)?
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Should we set up analytics or tracking tools (e.g., Google Analytics)?
💰 8. Budget & Timeline
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What is your budget range for this project?
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When would you like the website to be completed?
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Are there any key launch dates or events tied to the site?
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